Clear Messaging That Closes Deals

Are you working hard but struggling to close enough deals?

You’re not alone. Many marketing and sales leaders feel frustrated when their efforts don’t translate into results.

I’ll help you craft compelling messaging that attracts customers and closes sales, then train your team to use it effectively.

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Book Erin to Speak

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Schedule a Workshop

Get Team Training

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It’s frustrating when your sales results don’t match your effort

Does this sound familiar?

  • Prospects don't understand what you do without a lengthy explanation

  • Your marketing campaigns aren't capturing enough attention

  • Sales conversations stall with "I need to think about it"

  • Your best salesperson closes deals, but you’re unsure how to replicate their success

  • New hires take months to ramp up because there's no clear process

  • Revenue feels unpredictable, and growth has stalled

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If you have happy customers…

You don't have a product problem. You have a communication problem.

Every day you don't fix it, you're leaving money on the table.

Get the Right Message to Attract Customers and Close Deals

To achieve the sales results you’re after, you need three things working together:

  1. A marketing message that captures attention, followed by the right sales funnel to move buyers from interested to committed.

  2. A sales call strategy that’s easy to learn, enabling your team to confidently guide buyers to close deals.

  3. Client communication and leadership skills to deliver an excellent experience, turning customers into referral champions.

Our workshops and training provide all three.

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When we work together, you will get:

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A clear message that makes prospects pay attention

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A sales call strategy your entire team can replicate

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Skills to be confident in every conversation

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Hi, I’m Erin.

I've worked with hundreds of business leaders across dozens of industries, and here's what I've learned: when your results don't match your effort, it's almost always a communication problem.

In 19 years of business, I've led workshops, coached teams, and spoken on stages in front of hundreds—all with one goal: helping business leaders gain the skills and confidence to communicate clearly so they can grow.

I know what it's like to not get the results you're working for. The good news is, you don't have to stay stuck there.

If you're ready for customers to pay attention, leads to close, and a guide to help you get there, let’s talk.

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Contact Erin
A black and white badge with a geometric border, reading "Certified Storybrand Guide, Certified Since 2019."

The StoryBrand framework has been used by thousands of brands in every industry you can imagine to grow their revenue with a clear message. I’ve helped hundreds of companies use it successfully — I can help you use it to your advantage, too.

Trusted By Small Businesses and Large Brands

  • “Erin’s leadership workshop is very impactful. As our agency continues to grow in scope, geography, bandwidth, and team size, we need better processes for communication and leadership of client relationships. Her guidance for our team kicked off with an outstanding workshop that is practical and implementable for everyone, from our agency leadership to those needing to communicate well internally. The guidance is true-to-life and proactive. I would recommend it to any business leader or group.”

    — Chris Bates, Agora Eversole Agency

  • "Erin has been such a huge part of growing our agency. As we scale, it is extremely valuable to have a Certified Storybrand Guide available for our clients. She has helped a number of our clients uncover the core message of their brand, and it has transformed the way they communicate value in the marketplace."

    —Laura Johns, The Business Growers

  • "As a business owner I wear a lot of hats, and marketing has always intimidated me. I needed someone "on my side" and Erin has been just that! She helped us go from confusion about our marketing strategy, to having a defined game plan and voice for our business. She is a clear communicator and we look forward to working with her more!"

    —Emily Russ, The Finding Place Counseling

  • “I was struggling to effectively talk about my services as a landscape architect and kept getting calls from poor fit leads. After working with Erin to reshape my company’s brand message the quantity and quality of my leads have increased considerably. I’ve hired 4 new employees in the last six months to help meet the new level of demand! Since Erin helped us streamline our marketing message, almost every new contact we receive turns into a profitable client relationship.”

    —Gary Haygood, Landscape Architect

Workshops to Help You Communicate Clearly and Win More Business

  • A woman presenting to a group of adults in a conference room with a screen that reads "The Digital Customer." The audience is seated at tables with notebooks and drinks, attentively listening.

    Magnetic Messaging Workshop

    Your ideal customers are scrolling past you because your message doesn't grab them. You need clear, compelling marketing soundbites that make people stop, pay attention, and actually want to learn more.

    We’ll spend a day together clarifying your message, and you’ll walk away with:

    → 5 Messaging Soundbites that capture attention

    → Messaging Campaign Plan so your team knows how to use your message

    → Sales Funnel Roadmap so you know exactly how to move customers from interested to committed

    Get a clear message and the skills to use it to attract your ideal customers.

  • A woman giving a presentation to an audience in a conference room with string lights on the ceiling, some attendees taking notes, and a flat-screen TV on the wall.

    Sales Conversation Mastery Workshop

    Give your team a repeatable framework for sales conversations that feel natural, build trust, and close more deals. We'll uncover what your best performers are already doing right and create a customized process the entire team can follow.

    We’ll spend a day together designing your sales call strategy. You’ll walk away with:

    → Shared Sales Language so everyone can close with confidence

    → A Customized Call Flow designed for your specific sales process

    → Call Scoring Guidelines to track progress with your team

    No more winging it in sales conversations. Guide and close with confidence.

Investment & Logistics

Each workshop is tailored to meet your team's needs and growth stage.

Large team or small business? We’ve got you covered.

    • Virtual: Done via Zoom

    • In Jackson, MS: I'll facilitate at a local venue

    • At your location: I'll travel to your office (travel expenses additional)

    I’ll work with you to determine the best form of delivery based on your team needs.

  • Both workshops are delivered as a full-day experience.

    If we determine that a virtual session is the best delivery option for you, we may split it into two sessions over two days.

  • Each workshop is a 30-day engagement—we spend focused time together in the workshop, then I stay with you through two follow-up calls as you implement. You're not left on your own to figure it out.

    • Complete facilitation of the workshop (virtual or in-person)

    • All frameworks, tools, and resources we create during the session

    • Two follow-up coaching calls within 30 days

    • Email support throughout the 30-day engagement

  • Workshops range from $5,000 - $15,000

    The primary factors that impact cost include the size of your team and location of your workshop.

  • Each workshop is a 30-day engagement that includes email support and two follow-up coaching calls.

    If you need additional implementation support, I offer ongoing coaching, training and implementation retainers to select clients.

    We’ll discuss whether this is a fit for you after your workshop.

  • Workshops get your team aligned faster than traditional consulting.

    When everyone's in the room working through challenges together, you build shared understanding and ownership in real-time.

    That hands-on experience means your team actually buys into the solutions instead of just nodding along to outside recommendations.

Request a Private Workshop
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Clear Words. Confident Team. Closed Deals.

When your team knows how to communicate your value clearly, everything changes:

  • Everyone on your team can articulate what you do in a way that captivates your ideal customers.

  • Your marketing stops the scroll and attracts qualified leads.

  • Sales conversations flow naturally, closing faster and more effectively.

  • New sales hires ramp up quickly with a proven framework to follow.

  • Your entire team communicates consistently, building trust with every interaction.

You're working hard. You deserve results that match your effort. It all starts with clear communication.

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Attract and Close the Customers You Want With Confidence

Poor communication is costing you deals every single day. You’re working too hard to keep losing revenue because your team doesn’t know what to say.

Let’s fix it. Equip your team with clear messaging and a proven sales call strategy so they can confidently attract and close the customers you want.

Request a Call